DANIELLA RUSSO

Chief Executive Officer
Co-founder

Daniella Russo believes in harnessing the forces of innovation and entrepreneurship, and the power of the markets to do good. Since 2009, she has led the development of an innovation eco-system enabling the shift towards a circular economy for plastics.

Daniella Dimitrova Russo is a serial entrepreneur. Her experience includes executive management of businesses from start-up phase through an Initial Public Offering, as well as within Fortune-500 companies. She has held executive positions at Frame Technology, Infoseek, Sun Microsystems, Xerox PARC and others. In the early days of Internet 1.0 she pioneered the keiretsu as a model for success in an emerging marketplace, bringing to market businesses in telecommunications, media and networking.

In 2007, she launched Think Beyond Plastic™,  to engage consumers and businesses in a solutions-oriented endeavor to reduce their plastic footprint, and the project was distinguished with as a Best 360 Campaign  at the 2009 Jackson Hole Film Festival.  She co-founded and led Plastic Pollution Coalition to become an influential global advocacy organization. In 2012, she launched Think Beyond Plastic™ Innovation Forum, to harnesses innovation, entrepreneurial and investment opportunities in solutions to plastic pollution. The Think Beyond Plastic™ innovation eco-system sources innovations, accelerates businesses and cultivates the impact investment network.

Daniella Russo is a member of the Founders Board of Advisors at StartX, the Stanford University Accelerator. She is an Adjunct Professor at the Graduate Program for International Policy and Management, at the Middlebury Institute for International Studies at Monterey.


Daniella Russo serves on the board of numerous public and private businesses. 

She is a frequent speaker on innovation and entrepreneurship, and the emerging role of the social enterprise engaging business, policy and civil society in a holistic approach to the planet's global threats.